Martha is a Leitrim-based home renovation and lifestyle creator who built her following after leaving O’Connell Street to pursue solo homeownership in a 100-year-old farmhouse set on 5.2 acres. She shares daily reels documenting her renovation journey, interiors, décor, and gardening, alongside her 6-hour commute to Dublin, where she works as a business lecturer. Her content blends country vs. city life with positivity, fashion, and dance.